Petra Aba Asamaoah 7
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Petra Aba Asamoah

Marketing Maven & Wordsmith

Step into Petra’s world, where she has seamlessly woven her marketing expertise into the tapestry of storytelling. Follow her as she navigates the business world, her craft as a storyteller, and her journey as a multipotentialite.

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Petra Aba Asamoah 111

In My Own Words

I am a writer with two publications – “Sales 101: What Everyone Should Know About Sales” and “Jungle Dance”. I started writing poems and short stories from an early age and whilst an undergraduate student at the University of Ghana, shared some of my work on radio. I published my first book in 2017.

I wrote “Sales 101” as my contribution to the Marketing profession as I have spent most of my professional career as a Marketing Practitioner, holding senior management positions in the airline industry, media, and textile manufacturing.

My second publication – “Jungle Dance”, reflects on close to two decades of experience in the corporate world. I tell the story of two women and how they navigate life, love, corporate politics, and their own internal struggles.

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How Can I Help?

As a consultant and business coach, I provide support to individuals and organizations who want to develop their capacity in commercial operations, marketing management, communications, and leadership. I employ my wealth of experience, training, and expertise in a results-oriented approach.

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My Services Include:
Corporate training facilitation
Public speaking
Panel moderation
Teaching
Coaching
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Fun Facts!

Petra Aba Asamaoah fun facts
1
Do you know what Petra, Oprah Winfrey, Barack Obama, Leonardo Da Vinci, and up to 12% of the global population have in common? They are southpaws! Yes! Petra is a Leftie.
2
Petra’s first job was as a nursery schoolteacher. She didn’t like it much but she’s ended up loving teaching anyway! Talk about unlikely beginnings.
3

She loves to travel! Her father raised her on a mantra of “travel and see” and started traveling with her family at a very young age. She lived in Nigeria for the first 12 years of her life, has traveled across Ghana where she lives, and has visited thirteen other countries including the United States, Germany, Britain, Italy, India, Liberia, and Sierra Leone! She simply loves to travel whether for work or pleasure. Visiting the ancient city of Petra in Jordan is on her bucket list!

4
Petra” is the Greek word for “Rock” and is found in the Bible in Matthew 16:18 - “And I also say to you that you are Peter, and on this rock (Greek: PETRA), I will build My church, and the gates of Hades shall not prevail against it.”

Her nickname is “Rocky”

My Books

Sales-101-What-everyone-should-know-about-sales

SALES 101: What Everyone Should Know About Sales

Genre:

Marketing & Business
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Jungle Dance

Jungle Dance

Genre:

Fiction
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Rocky's Musings

Reflections at the end of 40…

What a year it’s been! I wind down this milestone year with a lot of gratitude and look forward to the future with hope. Hope. The future is as bright as the promises of God. I used to have a T-shirt....

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Becoming…

One minute, two minutes, three minutes…. five hundred and twenty-five thousand six hundred minutes. By the end of the year, that is how many minutes we would have spent – living, working, sleeping, and doing whatever else we have been up....

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Leader, lead yourself. Lessons along the way – Part One

In March 2023, I turned forty. I had been looking forward to it since I turned thirty -nine! Naturally. This is despite me promising myself that I would be staying thirty-five forever. Thirty-five was supposed to be my default age. Someone....

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Reader Reviews

27/10/2023

Like in choreography, where the movement, sequence and rhythm create one beautiful dance ensemble, so it is in the business world. The need to develop strategic alliances both personal and professional, hard work, tolerance and mutual respect make the dance meaningful. This book shows a classic depiction of how the business world works and teaches how to manoeuvre your way to success.

Jacqueline B-Smith Angmor

A People Enthusiast

Ghana

Related Book:

Jungle Dance

27/10/2023

Riveting and gripping. A complete story about life in the corporate world and its vicissitudes – told with the sense of African love for family. A quintessential modern African story.

Yaw Ofosu Larbi

Broadcast Journalist

Ghana

Related Book:

Jungle Dance

27/10/2023

Sales and marketing rookies will save themselves a lot of stress by reading this book

Theo Boateng

Director of Operations, Expansion and Partnerships, Saha Global

Ghana

Related Book:

Sales 101: What everyone should know about sales

27/10/2023

A truly enjoyable read. This is a book not just written or designed for the sales persons but a book for all and sundry. The personal experiences shared in the chapters are laced with everyday life experiences. I’d call it personal, gripping, compelling, and deeply inspiring.

Jerry John Sena Agbemabiese

Barrister at Law

Ghana

Related Book:

Sales 101: What everyone should know about sales

27/10/2023

Taking stock of one’s life is critical for success but being able to share that experience helps others navigate the curve faster – therefore contributing to the growth of society. This is a pleasant interface between fiction and non-fiction. Petra shares unreservedly yet imagines boldly.

Henry Nii Dottey APR

Marketing and Communications Specialist.

Ghana

Related Book:

Jungle Dance

27/10/2023

Petra has complete control of her story and her style. The lessons on leadership, corporate management, marriage and integrity are very powerful. Throughout the book, she sprinkles politics, music, history and current affairs, making it relatable to readers of various ages and backgrounds.

Gloria Appoh-Segbawu

Administrator

Ghana

Related Book:

Jungle Dance

27/10/2023

Rooted in experience and yet so current – useful for teaching and learning. The intricately woven plot has broad themes of hope, faith, perseverance, integrity, self confidence and humility – life lessons learned the hard way and freely shared for the benefit of men and women of this age.

Abigail Gyimah

Peace, Security and Development Analyst

Ghana

Related Book:

Jungle Dance

27/10/2023

A candid, impressive and fluent story that draws its readers into an honest account of how its lead characters are able to move rhythmically through the typical adult life. A strongly recommended and inspiring read!

Arthur Mills

Foreign Service Officer

Ghana

Related Book:

Jungle Dance

27/10/2023

Petra takes on an uncommon theme like the corporate world and tells a story from the lenses of her own experiences. This is a fictional work that ends up being real, motivational and romantic!

Ama Pratt

Broadcast Journalist

Ghana

Related Book:

Jungle Dance

27/10/2023

Jungle Dance presents an interesting storyline that delves into the romantic, family and corporate life of a strong-willed woman and touches on the evolving culture of women assuming more responsible positions while experiencing, to an extent, the hitherto missing ‘masculine’ support. This book gives a sneak peak into the world of women emerging to be influential players and their struggle to make the mark.

Grace Sackey

Communications Specialist

Ghana

Related Book:

Jungle Dance

10/01/2023

Overall impression is, that the book is written in simple English to help anyone who is not so much enthused by sales to have an idea as to how to navigate his/her way in sales. My favorite is Chapter 3, All hail the Queen. This chapter speaks to the fact that businesses depend on customers and they are the most important visitors. A customer is part of your business because the business can be successful or not depending on how a customer is treated.

Wilhelmina Annan-Noonoo

Ghana

Related Book:

Sales 101: What everyone should know about sales

01/01/2023

Intriguing…fascinating…riveting…equally valid descriptors of this fast-paced, breathtaking, page-turning thriller!

Prof. Francis Dodoo

Olympian & Academic

Ghana

Related Book:

Jungle Dance

10/10/2023

It is a practical tool and a workbook

Seth Tekpetey Tetteh

Ghana

Related Book:

Sales 101: What everyone should know about sales

10/12/2023

Sales 101 is a fitting piece in a missing gap in local literature on the subject matter. It was aptly written by an author who has lived the journey of moving from an inexperienced sales person to becoming a consummate sales professional and as a result a celebrated business leader. It not only tells you the what, it shows you the how. It’s relevant for those at the beginning of their careers, those in the middle seeking for new insight and those at the top with a job to mentor new entrants.

Jeremiah Buabeng

Ghana

Related Book:

Sales 101: What everyone should know about sales

10/06/2023

“Sales101” by Petra offers a valuable journey into the world of sales, catering to both seasoned professionals and newcomers. Petra provides a wealth of practical knowledge, delving into advanced sales techniques and client relationship building. Personal improvement was evident after reading, particularly in relationship-building and innovative sales tactics. “Sales101” is a recommended investment for anyone seeking to enhance their sales prowess, regardless of experience.

Ruth Nti Aboagyewaa

United Kingdom

Related Book:

Sales 101: What everyone should know about sales

10/06/2023

I just couldn’t put it down for a moment. The suspense and eagerness to know more about the plot and characters hightened with the flip of each page. Petra is a great writer and she made the characters so relatable and real that some of us readers thought she was Yomba…lol. well-written piece. Hope to read a sequel soon. Kudos Petra!

Carrie Asamoah

Ghana

Related Book:

Jungle Dance

10/06/2023

The revelation of corporate politics dawned upon me this week, and it was an eye-opening experience. It’s a fascinating and thought-provoking portrayal of the dynamics we encounter in the corporate realm. ‘Jungle Dance’ is a must-read for anyone navigating their career journey.

Edward Asare

Ghana

Related Book:

Jungle Dance

10/07/2023

Sales 101 is our sales handbook My team and I study it, review it, model it and implement it as it has proven to be refined and results oriented

Samuel Agyeman-Prempeh

Ghana

Related Book:

Sales 101: What everyone should know about sales

10/09/2023

The book Jungle Dance, talks about the highs and lows of the corporate world in an unconventional way. How Petra exposes the reader to managing work, romance, work-life balance, friendship, societal pressures and faith makes this book a must read for anyone navigating the workspace especially in an African context.

Kwabena Nyamekye-Dapaah

Ghana

Related Book:

Jungle Dance

10/10/2023

SALES 101 is a book not just for sales professionals but new entrants in the corporate world. Truth is we are all selling something. We need SALES 102 which focuses more on we those going out there to bring the numbers. Advanced Sales Methodologies.

Isaac AMOYAW

Ghana

Related Book:

Sales 101: What everyone should know about sales

My Story

My journey in the business world has been interesting. With a bachelor’s degree in Political Science and just the dogged desire to succeed, I stepped into the world of work not sure about how things will pan out. I started out in customer service and then moved into sales. I have transitioned from the frontline to the strategic level and my experiences have been diverse and rich.

Every step that has brought me from the intern who later became the General Manager of an airline’s General Sales Agency and then moving on into media and later textile manufacturing is worth a chapter in my unfolding story. Mine is a story of many parts including how I combine my commitments to family, work, Christian ministry, and community service.

My family is my oasis of peace. My children are my legacy. I believe writing is my superpower and I am committed to using it to impact my world.

Welcome to my world!

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Petra Aba Asamoah

© 2024 PETRA ABA ASAMOAH | ALL RIGHTS RESERVED
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